WordCamp Harare – Youth Camp – Future African Content Developers
African Content Creators Learn Beyond SEO and Google to Build Their Brands William Jackson, M.Ed. My Quest To Teach Twitter @wmjackson
WordCamp advocate, blogger, speaker, organizer and sponsor
African content creators are developing dynamic content to broadcast their Brands. Using Marketing strategies that open their Brands to broader markets locally, nationally and potentially internationally. Successful Branding and Marketing needs to be specific; African content creators should understand and be able to apply strategies that build public awareness and public influence, attending WordCamp conferences provides the knowledge to acquire new skill-sets and networking. There needs to be a plan that is scalable, adaptable and built for diversity and flexibility for markets outside of the normal pattern. Africans should adapt their thinking to a global perspective of the world where broader and lucrative markets are. As influence grows; being involved, engaged and approachable in the public eye provides a solid visual element to drive attention and build followers. Effective marketing should create a curiosity as well that may catch others that would not normally view that content to becoming followers and provide feedback to improve
the type of content being created.
SEO – Search Engine Optimization and Google rankings, while applying analytics are more clinical and data driven African content creators should not totally rely on these tools, implementation is still valuable, but so is word of mouth and collaboration with others. While important, a content creator builds on being visible to the public and creates a perception that builds a thirst for
curiosity, knowledge and connection.
Public perceptions influence your Brand and the priority people place on reading and engaging with your content. Public perceptions are social opportunities to spread your content to broader and diverse audiences. Community engagement builds SEO rankings and Google placements because of the reactive nature of Social Media platforms and the ease of sharing, liking, replying and reposting. This also increases the ability to build relationships in digital environments, where one or two photos can become viral and epic. The right photo or video in the right place
speaks volumes in followers and engagement.
Brand and perceptions can build communities and how African content creators take seriously the how they can intertwine in their communities as they transition from personal content to business building to community
influencers.
Influence means you inspire, encourage, and shows your engaged in and out of digital environments. African content creators should be thinking about the perceptions of their
content and who they are potentially reaching and influencing.
Influencers are creating content that builds a connection on cognitive, emotional or other levels of engagement. The ability to connect with others and even embrace the diversity of Social Media platforms can mean increased exposure, new clients, expanding your content into new markets and broadening the scope of your Brand. SEO and Google are awesome tools, but grassroots networking, handshaking and sponsoring
community events does work to build a following.
Social Media has grown to embrace the diversity, simplicity and even the complexity of the world. Content creators and digital innovators must be aware of the perceptions of others that are viewing, reading, digesting, comprehending and enjoying their content. Africa is rich in digital content, so African content creators must build their storytelling skills to engage audiences to look at their products and also be willing
to take a chance on making purchases of products and services.
Even criticism is helpful because the reality is that African content creators will not connect with everyone. Social Media is designed to be engaging, fun with interactive design elements of dialogue and sharing of resources. African content creators have the potential to build their Brand, it takes strategic planning,
creativity and innovation.
To learn more find your nearest WordPress Meetup in your city to join the “open source” community and the WordPress, WordCamp community.
African WordCamp Conferences 2019
WordCamp Cape Town – https://2019.capetown.wordcamp.org/
WordCamp Entebbe – https://2019.entebbe.wordcamp.org/
WordCamp Lagos – https://2019.lagos.wordcamp.org/
Access WordCamp Central for global WordCamp conferences
https://central.wordcamp.org/
William is the digital innovator for his brand My Quest To Teach using the hashtag #MyQuestToTeach sharing his journey teaching, mentoring,
community activism and community collaborations.