A Business Perspective on Social Media and SoLoMoCo

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A Business Perspective on Social Media and SoLoMoCo William Jackson, M.Ed

My Quest to Teach – #MyQuestToTeach

The Brand My Quest To Teach

African business owners can apply the concepts of SoLoMoCo to build connections that support community growth, stability

and mentorship.

A dynamic and engaged opportunity to understand Branding and finding your Niche as a business owner; the foundation of understanding the value of digital content in relation to

business and entrepreneurials.

Applying the So-Lo-Mo-Co Concepts So-social Lo-local Mo-mobile Co-community uses of Social Media platforms and tools to share content and collaborate

in dynamic and engaged projects.

Business owners should be engaged with their communities using digital platforms that are not just used for profits, but to apply digital tools to build relationships and influence the thinking of the community. Engagement is key, not to change the perspectives of the community, but to empower the community to see what changes need to be made and providing the resources to create necessary social, economic and educational improvements so everyone can


In order to have a strong and stable community businesses should know the needs of their communities, the challenges that are present and how they can collaborate with local schools, ministries and even higher educational institutions. These connections help build partnership, potential internships,

and even employment opportunities.

Wireless communication infrastructures are important to build connections that open collaborations and create connections for social, educational and economic activism. Building a Brand and creating a Niche for business minded youth, teens and young adults. Communities are only as stable and strong as the generations coming up. The community only grows with the talents and availability of youth, teens and young adults. The issue with many communities of color is that when children of color reach some level of success they want to leave their

communities instead of staying and contributing.

Social activism in bringing people together for economic empowerment and building the I and E of Individual Entreprenurialism. Branding and finding that Niche to connect with establish a digital footprint that is relevant

and realistic.

Community workshops are important because they will show that people of color have a vision for their communities of color. Offering opportunities to teach, mentor, guide and

empower others.

Malcolm X stated, “We are not fighting for integration, nor are we fighting for separation. We are fighting for recognition as human beings… In fact, we are actually fighting for rights that are even greater than civil rights and that is human rights.”

Malcolm X (Black Revolution)

The rights to influence the community on a path of growth, productivity, inclusion in the economic and political process. People of color need to learn to be influencers of color so they can increase the opportunities in their communities and bring about a mental change of elevation and stability in growth economically, educationally and even environmentally. Gentrafication happens over time when there is no growth,

no investments and no action to improve a community.

How many opportunities do African American youth, teens young adults see men and women participate in national and international events that do not include sports? The careers of the 21st and 22nd century are here, but kids need exposure and opportunities. They need to participate, attend, value, engage and appreciate new learning opportunities and parents

need to appreciate each.

If children only see one side of the story they will only stay on that one side. If children only see others that look like them as labours, lower educated and lower economic status many

will accept this as normal and not try to improve their lives.

Applying So – Social awareness to change in the community using digital technologies can reach people and make those connections. Lo – Local engagement is important because of the influences of sponsoring, promoting and gaining the attention of the community. Mo – Mobile technologies that are growing and adapting for people of color and culture. To continue to build digital infrastructures that encourage young minds to enter into STEAM careers and grow beyond their current situations. Co – Communities needs to see people of color that are successful, growing, educated, employed and engaged in learning and economic


William is the digital innovator for his brand My Quest To Teach using the hashtag #MyQuestToTeach sharing his journey teaching,  mentoring,

community activism and community collaborations.

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